Your product has market fit. Now build the channels to match.
We help growth-stage B2B startups build distribution channels beyond founder-led sales — so your revenue scales without you in every deal.
The Problem
Most B2B startups over-invest in one channel — and plateau.
You found product-market fit through founder-led sales. But that approach doesn't scale. Your pipeline depends on the founders' network, your growth is linear, and every new customer takes the same effort as the last one.
73%
of B2B startups rely on a single channel for most revenue
2.4×
faster growth for companies with 3+ active channels
$1M→$10M
is where channel diversity becomes the critical differentiator
What We Do
From strategy to execution — we build your channel engine.
Channel Strategy
We audit your market, product, and existing motion to identify the 2–3 highest-leverage distribution channels for your business.
- Market & competitor channel analysis
- Channel-market fit scoring
- Prioritized channel roadmap
Channel Playbook
We design the repeatable system — messaging, partner profiles, outreach sequences, and success metrics — so your team can execute.
- Partner & reseller playbooks
- Integration & marketplace guides
- KPIs and tracking framework
Channel Execution
We run the first reps alongside your team. Real outreach, real partnerships, real pipeline — not just a strategy deck.
- Partner recruitment & activation
- Co-marketing & co-selling motions
- Weekly pipeline reviews
Who It's For
Built for startups ready to scale beyond founder-led sales.
B2B SaaS
Software companies selling to businesses
$1M–$20M ARR
Past initial traction, ready to scale
Product-Market Fit
Customers love your product
Founder-Led Sales
Ready to build channels beyond the founders
Packages
Start with a free audit. Scale when you're ready.
Start Here
Channel Audit
Free
A 30-minute call to assess your current channels and identify quick wins.
- 30-minute strategy call
- Current channel assessment
- Top opportunities identified
- No commitment required
Deep Dive
Channel Strategy Sprint
$5,000one-time
A 2-week intensive to map your channels, build the playbook, and set you up for execution.
- Full channel-market fit analysis
- Prioritized channel roadmap
- Custom playbook for top 2–3 channels
- Implementation timeline & KPIs
- 2 weeks, start to finish
Ongoing
Channel Execution Retainer
$5,000/month
We embed with your team to execute the playbook — real outreach, real partnerships, real pipeline.
- Dedicated channel manager
- Partner recruitment & activation
- Weekly pipeline reviews
- Ongoing strategy refinement
- Cancel anytime
Ready to build your channel engine?
Start with a free 30-minute channel audit. We'll identify your highest-leverage opportunities and map a path to scalable distribution.
Book Your Free Channel Audit